Qualitative insight that embraces the unconventional to help brands thrive
Audience Exploration Branding
Communications Social Impact
What we do is what you need
From full-service qualitative research to stand-alone moderation and analysis.
JMM Consulting frequently collaborates with experts from other fields - these include planners, semioticians and service designers.
We routinely work with research consultancies to run projects or provide expertise on challenging topics. Kantar, Ipsos MORI, Mediacom, BritainThinks and Razor Research are just some of the experts we collaborate with.
What distinguishes us
We help brands reach and understand diverse audiences and different cultures
We look further than people and their perspectives by looking deeper into the subtle currents of cause, context and culture.
Travelled and ethnically diverse, JMM Consulting brings the cultural competence and situational awareness to uncover a more nuanced understanding of people – especially those audiences less often heard.
We are especially accomplished in diversity and inclusion research, as well as other topics that need a highly sensitive approach.
We can tone switch and hear authentic voices. We’re as comfortable in a corner office CEO interview, as we are in dancehall clubs at midnight, helping spirit brands understand Jamaican culture.
We sift for the small details without losing sight of the big picture. And have the confidence to tell our clients the things their organisations need to hear.