Warm words from our clients

John is one of the best insights specialists I've come across globally. He's a true professional, understands clients’ needs, consumers’ values and beliefs and goes above and beyond to help you unravel clear insights. In all aspects - moderating focus groups and interviews, briefing discussions, debriefs and sharing reports - John is great. He is a pleasure to work with and our go-to-person for research in the UK.


Linda Koelemij, Manager, Qualitative Research & Insights, Booking.com


John Miller was great to work with. He took time to fully understand our brief and provided us with advice on the format of the research in order to get the best results.


The results were phenomenal. Armed with the research, Norseland became the first major UK diary company to introduce a vegan cheese alternative with the launch of Applewood® Vegan. Asda was the first major supermarket to stock the cheese, and it proved to be so popular with vegans – and flexitarians – when it launched that 40% of the Asda stores stocking it sold out on the first day.


Lisa Harrison. Senior Brand Manager, Norseland


John is brilliant at taking his depth of experience in research and making it tangible and accessible to a wide audience. As an expert speaker on our Inclusion programme, the insights he shared have enabled participants to understand complex topics such as race, ethnicity, intersectionality and representation.


Clare Russell, Partner, WDI Consulting


We recently called on John’s expertise for a larger qualitative study and I was really impressed by the way he approached his role in the team. He was collaborative and thoughtful throughout, drawing on and sharing his knowledge to help shape our approach and played a key role in analysis and drawing out the insights. He also proved to be a highly effective moderator – it was a real pleasure listening back to his focus groups and depth interviews. I wouldn’t hesitate to work with John again in the future.


Lindsay Bell, Partner, Razor Research